We started Avodah to build demand that counts.
the kind that grows.
How it all started
We kept seeing the same thing. Brands with a good product, real traction and a team working hard, stuck at the same size year after year. Plenty of content and reach, not much more demand.
So we started Avodah to fix that part. We find where a brand's next stage of growth will come from, make the work that creates demand there, and set it up so your team can keep it going.
The team
Managing Director
Dexter Gilbert
The thinker and strategist. Eight years in marketing and sales, from junior to head of marketing, with a background in international business. He specialises in performance marketing: measuring what works and making it work better. He also makes content himself, as a producer and creator.
Head of Research
Alysha Wazir
She studied Liberal Arts and Sciences at Amsterdam University College and did a master's in cultural anthropology, so she knows how to read people: what they care about, how they talk and why they buy. She's also a creator and content producer herself, with years of UGC and social work behind her, and is head of community and creator ambassador at Pinterest.
Head of Creative Production
Yasmin Blake
More than ten years in the creative industry, on set for FOX series, films, TV commercials and PR campaigns. She's a creator, UGC maker and content producer, and runs production from the first brief to the final edit, with a creative community she built along the way.
Combined, this team has worked with brands like:
You bring the brand. We bring the demand.
big plans? say less. ↓